Peacock.
Principal Product Designer / Commerce & account experiences
Clearer customer choices.
A stronger product foundation.
I design subscription, monetization and account experiences at Peacock, connecting product strategy with hands-on interaction design, experimentation and reusable systems.
My work spans choosing a plan, checkout, subscription changes and account management across web, mobile and connected TV.
I partner with Product, Engineering, Research and Data Science to turn complex customer, business and technical requirements into clear product decisions.
Case study 01
Subscription &
Monetization Experiences.
Designing more intuitive ways to discover, manage and retain streaming subscriptions.
- My role
- Principal Product Designer, connecting strategy, interaction design and experimentation with Product, Engineering, Research and Data Science.
- The challenge
- Make complex subscription offerings easier to understand while supporting evolving customer journeys and business models.
Intelligent Plan Picker
I contributed to the launch of a contextual plan-selection experience with centrally managed product information. The MVP introduced contextual options within customer journeys and established a foundation for more accurate plan management, faster experimentation and future personalization.
Checkout optimization
I worked on simplifying the purchase journey by moving the plan summary to payment and refining the payment CTA layout. The experiment increased progression to payment and completed purchases, connecting a focused interaction change with measurable commercial impact.
Cancellation & retention
I contributed to an offer reminder that helped customers understand the discounts they would lose by canceling. The experiment increased subscription saves, making existing value clearer at a critical customer decision.
Subscription add-ons
I supported premium-content discovery and add-on journeys, helping customers understand how an additional offer fits their membership. The work supported the launch of premium-content purchasing and a foundation for future upselling.
Impact Experiments improved purchase completion and subscription saves. Earlier Plan Picker work also drove annual adoption beyond its original goal, showing how clearer customer choices can create meaningful business value.
Selected design story / Plan Picker & experimentation
A rebrand became
a product question.
A new visual identity gave us an opportunity to rethink one of Peacock’s most important decisions: choosing a plan. As Principal Product Designer for Commerce, I shaped the interaction model as well as the visual experience.
The challenge was to bring a stronger brand expression into the experience while keeping the choice clear. Rather than treating the Plan Picker as a reskin, I focused on how people compare a plan, its benefits and its billing duration.
Make duration part
of the decision.
I reframed the challenge around a clearer choice: help people understand monthly and annual before they commit to a plan. I explored shared duration controls and choices inside each card, weighing visibility against complexity. With Product, Research and Data, I turned what we learned through experimentation into the next design iteration.
The resulting experience drove substantial growth in annual sign-ups and free-to-paid annual upgrades, far exceeding the original adoption goal. The broader work contributed to clearer customer decisions and a more scalable foundation for subscription experimentation.
Historical design explorations. Pricing and placeholder copy are part of the original studies.
Case study 02
Account Experience &
Platform Design.
Simplifying account management across a complex streaming ecosystem.
- My role
- Product design across membership and account journeys, working with cross-functional partners on the experience and its shared patterns.
- The challenge
- Make navigation, membership controls and purchasing requirements understandable across web, mobile and connected TV.
Account Reimagination
I contributed to redesigning Plans and Membership pages, with mobile-friendly navigation, contextual guidance and support for tiered and non-tiered products. The first phase launched across Peacock and international streaming brands, bringing a shared account foundation into different subscription models.
Cross-platform consistency
I helped shape reusable components and interaction patterns across web, mobile and connected TV. The design objective was to make account journeys more familiar and coherent while accommodating device-specific requirements.
Age-restricted purchasing
I contributed to purchasing restrictions and explanatory experiences for Kids and Teen profiles. The capability rolled out across Peacock, NOW and SkyShowtime on supported platforms, addressing legal requirements within the customer journey.
Household verification
I supported household-verification and one-time-passcode journeys, focusing on understandable requirements and clear next steps. An initial A/B test launched to validate the experience before broader experimentation; outcome results are not claimed here.
Make the ongoing
relationship clearer.
I focus on information architecture, interaction design, reusable components and accessibility. Working with partners, I balance customer needs with technical, legal and operational requirements.
The work delivered account-management capabilities across brands and markets and purchasing restrictions across supported platforms. Clearer navigation and easier task completion guided the design; they are not presented here as measured usability results.
Case study 03
Streaming Products &
Global Expansion.
Adapting streaming commerce to different products, markets and customer needs.
- My role
- Contributed product and interaction design across new offers, membership journeys and shared commerce patterns. I worked in collaboration with cross-functional teams.
- The challenge
- Accommodate different subscription lengths, brand expressions, devices and market requirements without making the customer decision harder.
Sports packages & viewing passes
I contributed to new NOW sports packages and differentiated viewing passes, helping organize a more flexible range of subscription choices. New offers launched to support seasonal viewing needs and the business objective of acquiring and retaining sports customers.
STARZ premium add-on
I contributed to add-on experiences that let existing Peacock subscribers purchase STARZ. The offer launched across web, Roku and Amazon, extending the membership experience and establishing a foundation for future premium-content upselling.
NOW / HBO Max membership
I contributed to experiences supporting new tiered entertainment memberships in the UK and Ireland. The launch accommodated new subscription structures while supporting continued access to HBO content.
International account experiences
I helped adapt membership and account patterns to regional product requirements. Account Reimagination launched across international streaming products, bringing shared design work into different subscription models and customer contexts.
Solve for Peacock.
Design beyond it.
The next challenge was scale. A choice that felt simple for Peacock had to accommodate more subscription lengths, different brand identities and the demands of a TV remote. I advocated for a shared model that kept those choices visible without repeating them inside every plan card.
Patterns developed for Peacock were later reused across other brands. The work became more than a successful redesign: a flexible commerce foundation that could support different products, markets and devices while preserving a clear subscription decision.
Peacock
SkyShowtime
NOW
Connected TV / A shared foundation, adapted for Peacock, SkyShowtime and NOW.
Business outcomes are described qualitatively. Internal research findings and exact performance figures are omitted.
